matt kammel
mk@mkammel.net
madison, wi
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crazy lenny’s e-bikes

Trying to match the tongue-in-cheek nature of local sales legend Crazy Lenny, I created a dual-use E-Bike handbook and “post-fossil-fuel survival guide” booklet. I tried to capture the feeling of a well-used vintage Boy Scout handbook while utilizing contemporary design principles. Designed logo, set type, modified sourced assets.

Visit crazylennysebikes.com to learn more!